The Camry had a reputation for quality and reliability but it needed a shift in brand perception from simply successful to incredibly sexy. The new 2015 Camry was a head-turner with sharper shapes, a wider stance, LED DRLs that sparkled. The sedan’s interior also had a cockpit-like feel with a sleek center stack and gauges, and available wireless charging: an industry first.

It was set out to help Camry transition from a storied past to a new, sexy future with a dynamic digital marketing strategy. We sought to woo shoppers with the universally relatable metaphor of love, while remaining true to the car’s bold new positioning. The communication was sharp-targeted at shoppers most likely to purchase, based on deep analytics and insights from previous interactions.